Leon Morales is the President and Chief Energy Officer at DNA Behavior International — the World’s only Behavior and Money Insights Company. A proud USAF Veteran, Leon notes that his work is about rethinking and reshaping how organizations measure and manage human differences in high-stakes decision-making — managing the talents and financial behaviors of employees, advisors, and clients.

Leon is a seasoned leader and consultant with deep experience in finance, technology, operations, accounting, and organizational change. He is passionate about assisting organizations in unlocking the power of human behavior through the integration of behavioral insights into their tech stacks. Human behavioral issues hidden deep below the surface are connected to 87% of business performance challenges — quantifiable in terms of lost revenues and productivity.

Leon works with organizational leaders, as well as their people and teams, helping them understand “people before numbers.” By unlocking those insights — through powerful and proven data and technology solutions — his focus is on enhancing employee well-being, fostering psychologically safe environments, and driving sustainable business growth by addressing the human element behind every decision.

Previously, Leon’s high-impact consultative roles include a 17-year corporate leadership tenure with Cox Communications and serving as Business Development Principal and Leadership Practice Principal for Innovar Partners, a management consultancy focused on operational improvement