Hugh Massie has been on a transformational journey from being a “Boy Without a Father” to a “Reformed CPA” and now leads and guides organizations globally as a “Man of Influence.”

In 2001, he founded DNA Behavior International – the Behavior and Money Insights Company – which now serves individuals and organizations in over 125 countries and 14 languages. As a Titan 100 CEO, widely recognized Behavioral Solutions Architect and Behavioral Economics Pioneer, Hugh Massie approaches every opportunity and challenge from the proven perspective that “behavior makes money.”

Hugh has an “X-Factor” for optimizing decision-making by bringing visibility into how natural “hard wired” talents and financial behavior impact the numbers. By building Behavioral-AI solutions, his “moonshot” goal is to inform 1 billion people annually on how to optimize their decision-making to create exponential impact with reduced stress — thereby enabling greater happiness, more success and improved health for 30 more years.

Hugh is regularly retained by growth-minded leaders to help them build people-centric organizations that deliver personalization, elevate culture, and transform decision-making.