Gee has been in marketing since the days of dial-up internet and AOL CDs. Today, he’s the CEO of KEXINO, a marketing agency and behavioral science practice for small to medium-sized businesses.
Over the past 18 years KEXINO has helped over 400 startups and small businesses in around 20 countries grow awareness, reputation, trust – and sales.
A Fellow of the Chartered Institute Of Marketing, Gee is also Visiting Clinical Professor at two business schools, teaching Marketing and Behavioral Science to final-year MBA students for more than a decade. He’s also an acclaimed international speaker, presenting at conferences and events throughout the US and Europe.
Outside of work Gee loves to cook, listens to music on a ridiculously expensive hi-fi, and plays jazz piano very badly.
- Why marketing today is in crisis
- Most marketers don’t know the difference between ‘efficiency’ and ‘effectiveness’ in their messaging – and it shows
- Content marketing, zero-click in a world of AI. What’s a business owner or marketer to do?
- Why most marketing and advertising today is generating poorer results
- Why CEOs distrust the marketing department (and why it’s marketing’s fault)
- The biggest marketing mistakes made by small businesses and startups
- Why do you refuse to call your marketing agency a “digital” marketing agency?
- What’s the difference between ‘marketing efficiency’ and ‘marketing effectiveness’? Does it matter?
- What are the main marketing challenges facing small businesses today?
- How can savvy marketers utilize behavioral science to improve the effectiveness of their marketing results?
- In today’s hyper-competitive market, how do you help your clients stand out from the crowd? How do you ensure that their messaging is compelling and resonates with their target audience?
- What do you see are the main issues of adopting a so-called “data-driven” marketing approach?
- You published a video on LinkedIn where you declared that marketing has never been more disliked because it’s generic, annoying and interrupting. What’s your message to marketers?
More 2 Marketing – The difference between efficiency and effectiveness in marketing w Gee Ranasinha
Gee Ranasinha, Founder and CEO, KEXINO, A DotCom Magazine Exclusive Interview
Empathy Over Profit Business Reimagined with Gee Ranasinha
Real Estate Marketing Secrets Exposed! The Formula for Success! w/ Gee Ranasinha & Shawn Kunkler
Warren Werbitt Goes Printer to Printer with Kexino
The Marketing Spark Podcast, featuring Gee Ranasinha
Website : https://kexino.com
Speaker website : https://gee-speaks.com
LinkedIn : https://www.linkedin.com/in/ranasinha/
Instagram : https://instagram.com/wearekexino
Facebook : https://www.facebook.com/KEXINO
YouTube : https://www.youtube.com/c/Kexino
TikTok : https://tiktok.com/@kexino
Threads : https://www.threads.net/@wearekexino
BlueSky : https://bsky.app/profile/kexino.com