Hugh Massie has been on a transformational journey from being a “Boy Without a Father” to a “Reformed CPA” and now leads and guides organizations globally as a “Man of Influence.”
In 2001, he founded DNA Behavior International – the Behavior and Money Insights Company – which now serves individuals and organizations in over 125 countries and 14 languages.
As a Titan 100 CEO, widely recognized Behavioral Solutions Architect and Behavioral Economics Pioneer, Hugh Massie approaches every opportunity and challenge from the proven perspective that “behavior makes money”.
Hugh has an “X-Factor” for optimizing decision-making by bringing visibility into how natural “hard wired” talents and financial behavior impact the numbers.
By building Behavioral-AI solutions, his “moonshot” goal is to inform 1 billion people annually on how to optimize their decision-making to create exponential impact with reduced stress. Thereby enabling greater happiness, more success and improved health for 30 more years.
Hugh is regularly retained by growth-minded leaders to help them build people-centric organizations that deliver personalization, elevate culture, and transform decision-making.
The topics Hugh can talk about are:
- The Behavioral AI Future is Now
Behavioral Personalization Creates Value
- Behavior Makes Money
Your Company Eats Your Financial Behavior
- Entrepreneurial Quantum Leaps
Develop an Exponential Mindset for Achieving Limitless Abundance
- Financial Biohacking
Energize Your Life and Relationship to Money for Long-Term Happiness, Success, and Health • Boys Without Fathers
Do Not Be The Victim, Be The Victor
The Podcast Questions Hugh can be asked include any of the following:
- Tell the audience something about your life and background?
- What has been a key factor in your business success?
- Why is having an exponential mindset important for life and business?
- What is the key factor which holds people back in life and business?
- How do you help individuals and groups improve their decision-making?
- How does a leader’s financial behavior impact the organization they lead?
- What types of financial behavior do you assess?
- How have you implemented AI-driven technology to assess leader behavior?
- How has AI been a game-changer for DNA Behavior?
- How can a business leader benefit from your insights to grow their business?
- 1What makes your work on Money Energy so unique and powerful?
- Why are Money Conversations so difficult and how can you improve them?
- How do you help people elevate their identity and improve their relationship with money?
- Why is mentoring Boys Without Fathers so important to you?
- What excites you about creating an abundant future?
An Interview With Hugh Massie – Sparks By Ignium Podcast
How to have a good relationship with money. With Hugh Massie. Episode 100
Entrepreneurial Quantum Leaps with Hugh Massie
Unlocking Financial Self-Empowerment with Hugh Massie
Hugh Massie – make quantum leaps in life and thrive in a digital world
Leadership Behavior DNA with Hugh Massie
Behavior and Financial Success: Insights from Hugh Massie | The Marketing MadMen Podcast
Hugh has authored the following books:
1. DNA Behavior Leadership – Capitalizing on Natural Strengths and Navigating Differences 2. Financial DNA – Discovering Your Financial Personality for a Quality Life
3. Business DNA – Unleashing Exponential Growth with a People-Centric Organizational Identity (to be released in September 2026)
And a range of e-books, including:
4. Leadership Financial Value Creation Capability – The Six Critical Financial Behaviors for Success 5. Mastering Your Money Energy – Unleashing the Quantum Power of Money 6. Mastering Entrepreneurial Talents – Behaviorally Smart Entrepreneurship
7. Hyper-Personalization of Client Experiences at Scale
8. Managing Behavioral Variability – Addressing Systemic Biases and Random Noise in Decision Making
Hugh hosts “Behaviorally Smart Identity Conversations” which is a podcast for which he has done circa 75 episodes in the past 2 years – they can be found on Youtube.
In addition, Hugh has been on over 50 podcasts in the past 12 months, including: Agility – Jason Wright
American Dreams – Alan Olsen
Be Real – Travis Huff
Beyond Fulfillment – Dave Gulas
Black Ribbitt Marketing – Nader Safinya
Brainy Business – Melina Palmer
Business Radio X – Lee Kantor
Business Problem Solvers – AJ Vassar
Cannon Financial – Phil Buchanen
Compassionate Capitalist – Karen Rands
Conscious Living – Jackie Woodside
The Conscious Millionaire – JV Crum
Consumer News TV – Gary Atencio
Contractor Cents – Ruth King
Deliberate Leaders – Allison Dunn
Epic Life – Justin Breen
Evolvepreneur – John North
Entrepreneurs Organization – Taking Flight
Females and Finance – Sheryl Hickerson
FinCircle – Edgar Angles
FI Guys – Dominic James
Fin Wizdom – Joel Franks
Gary Clements Show – Gary Clements
Get Real – Meg Hannington
Grandpa and Chill – Gramps Jeffrey
Ignium Show – Phil Rose
Implementers Podcast – Ted Wolf
Impulsive Thinker – Andre Brisson
Marketing Madmen – Nick Constantino
Me Suite – Donna Peters
Online Business Manager – Charly Leetham Prime Life – Joseph Katz
Price of Business – Darsh Davis
Rise Reign Rule – Rebecca Korn
Retire As You Desire – Bill Bloom
University Free State – Hendrik Crafford
Unleash AI in Business – Bob Dietrich and Pamela Dunn Your Pennie for Thoughts – Pennie Anassi