Mike Handa is a former multiple business owner turned RevOps and CRM Consultant helping
growing companies create processes and implement systems that scale.
With over 17 years of experience in sales, marketing, and entrepreneurship, Mike has built and
sold multiple businesses and worked with international agencies, including WPP, to develop and
launch scalable growth systems.
After years of seeing how disorganized data, unclear processes, and disconnected tools slowed
companies down, Mike shifted his focus to helping B2B leaders bring structure to the chaos of
growth.
He is a McKinsey Forward certified consultant and an ICF accredited coach who works with
sales and marketing teams to create, optimize and standardize lean process and implement
systems that reduce manual labor while making growth measurable and predictable.
He provides deep insights into aligning finance, sales and marketing, identifying the most
important KPIs and implementing systems that help to engage leads from the first point of
contact to conversion while having clear data and pipeline visibility supported by automated
analytics and reporting.
Mike’s approach blends real-world business experience with a coaching-style curiosity for how
people and systems work together. He’s known for his clear, no-fluff explanations of complex
processes and his ability to turn messy operations into organized, scalable systems.
Before moving into consulting, Mike built and exited multiple ventures and helped design go-to-
market systems for franchise networks and international associations.
His strategic insights were implemented by industry-leading organizations and adopted by
teams worldwide.
He has collaborated with global marketing agencies and founders to design sustainable
business infrastructures and served as a RevOps Consultant under WPP, the world’s largest
marketing agency.
Mike’s philosophy: “Efficiency isn’t about working harder. It’s about aligning people, processes and
systems to best support your goals.”
- RevOps fundamentals for growing companies
- How to align Sales, Marketing, and Operations around shared data
- Explaining the differences between ERPs, CRMs and Marketing Platforms
- Why most CRMs fail and how to fix them
- The hidden costs of disorganized systems
- Turning chaos into order: developing processes and implementing systems that scale
- What scalable processes look like in real life
- Sales process design and CRM automation best practices
- How to lead digital transformation without losing your team
Mike brings practical, experience-backed insights that resonate with founders, sales leaders,
and marketing professionals who are scaling beyond spreadsheets and disorganized manual
processes.
His goal on every podcast is to demystify systems thinking and inspire listeners to cultivate
practices that make business, work and the customer experience more enjoyable.
- What exactly is RevOps, and why are companies suddenly talking about it?
- How to identify and measure the right KPIs for sales and marketing?
- What are the biggest “invisible costs” of poor systems and processes?
- How can a founder start building scalable processes before hiring a big team?
- What should companies look for in a CRM system to make sure it actually supports
growth? - Why do so many CRM projects fail, and how can leaders avoid that?
- How do you get sales and marketing to stop blaming each other and start working as
one team? - What does good data hygiene really mean, and how do you maintain it?
- How can a company tell if they’ve outgrown their current tools?
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