Neil combines the worlds of business, the military and extreme sports to inspire anyone to achieve “big goals”. His experience as a business owner, senior sales executive in a large US company, and in extreme sporting events is used to enable individuals, teams, leaders and businesses achieve more in all aspects of their lives.
Neil is the founder and Director of XNRG Ltd and Extreme Energy Ltd. He was introduced to extreme fitness events during his 12 years in the Army Reserve where he completed some of the toughest challenges the British Army has to offer.
He loves endurance activities and is a firm believer in constantly pushing personal boundaries, in sport and in business. Neil has competed in many endurance events over the years from marathons, to Ironman to multistage multi-sport events such as the Marathon Des Sables. In 2015 Neil entered the Yukon Arctic Ultra. Advertised as ‘The world’s coldest and toughest ultra!’ He entered the 300 mile event and finished first, testament to his competitive spirit.
Following this win Neil wrote a best selling book – Yucan: Achieve any Big Goal using the 7P formula for success.
His latest endurance challenge was in 2024 when he sailed in a ocean race from Airlie Beach in NE Australia to Zuhai in China, 5500 miles and 30 days at sea.
His focus now is to work with individuals, teams, leaders and businesses to help them achieve their Big Goals He does this through 1:1 and team coaching, motivational key note speaking and high energy workshops.
He lives in the UK and is married with 4 children and 2 grandchildren.
Today’s guest is Neil Thubron — a high-energy executive coach, leadership mentor, and creator of the Whiteboard Value Selling™ methodology. Neil has led global sales teams of over 450 people and now helps leaders and businesses unlock their full potential through mindset, value-based selling, and performance mastery. He’s also an endurance athlete, author, and adventurer who lives by his mantra: make every moment count and be 1% better every day.”
I am the best selling author of Yucan – achieve any big goal using the 7 P formula for success, which focuses of the key learnings when I won the 300 mile Yukon Arctic Ultra foot race.
- Value Selling – shifting from price-based to outcome-driven, value-led sales conversations.
- Sales Leadership – leading with purpose, clarity, and commercial insight.
- Mindset & Performance – cultivating resilience, belief, and unstoppable momentum.
- FIERCE Goals™ – setting bold, structured goals with focus, intention, and accountability.
- Personal Growth & Self-Mastery – constant learning, discipline, and 1% daily improvement.
- Business Freedom & Scale – building systems that create time, wealth, and lifestyle freedom.
- Health, Fitness & Longevity – peak performance through energy, recovery, and routine.
- Adventure & Challenge – endurance events as metaphors for growth and courage.
- Leadership & Legacy – developing others, giving back, and leaving a meaningful impact.
- Make Every Moment Count – living life to the full with clarity, connection, and purpose.
Executive leaders, business owners, sales executives
Listeners will walk away inspired to believe that big goals are achievable when you combine purpose with process and mindset with discipline. They’ll learn that success in business and life comes from focusing on value, not price — and from getting 1% better every day through clarity, consistency, and courage. Neil shows that it’s possible to live a life of peak performance, health, and adventure while building businesses that fund true freedom. Most importantly, he reminds us all to make every moment count.
- You’ve led huge global sales teams, completed some of the toughest endurance events on Earth, and built your own coaching business — what have these very different worlds taught you about achieving big goals?
- In your book ‘Yucan,’ you talk about the 7P Formula for Success. Which of those Ps makes the biggest difference when someone is chasing a truly ambitious goal — and why?
- You often say salespeople lose deals because they sell products, not value. How does your Whiteboard Value Selling™ method change the way sales teams think and behave?
- You live by the mantra ‘Make every moment count’ — what does that look like day to day for you, and how do you help others live with that same intensity and balance?
- You’ve proven that adventure, health, and business success can coexist. How do you design a life that allows for both extreme performance and deep fulfilment?
Books – Yucan, Whiteboard Value Selling
Courses – The Value Selling Academy
I have been a paid key note motivational speaker for the past 20 years. There are many examples of this on my website and on youtube
neilthubron.com
7000 plus