Start with the details the host will use
Put your name, pronunciation if helpful, preferred title, and a short introduction at the top. Include only accurate, approved credentials that matter to this audience. The introduction should help listeners understand why you can contribute, not reproduce every role you have held.
Add your website and a reliable contact method for recording logistics. If a team member manages your booking, identify who handles schedule changes and who will appear on the interview. Use a clear filename and date so the host can distinguish the current brief from an older version.
Offer angles with listener value
Suggest three discussion angles, each tied to a question the audience might have. “How to spot an unclear handoff before a deadline slips” is more useful than “Operations expertise.” Add a sentence explaining what listeners could learn from each angle and one example you can discuss accurately.
Treat the angles as options rather than demands. The host may have a better sense of what the audience needs or what previous episodes have already covered. If an angle depends on specialized knowledge, say so. Avoid using the brief to steer the entire episode toward your product launch.
Make the boundaries practical
Include relevant pronunciation notes, topics you cannot discuss, or confidentiality limits before recording. State boundaries simply: “Client names and contract terms are private; general process examples are available.” This helps the host plan useful questions without accidentally entering a restricted area.
If the appearance has an agreed promotional element, record the exact terms. Include one suitable link for the outro, with a short description of what listeners will find there. Do not overload the brief with several offers, tracking URLs, or claims that need a long explanation before they make sense.
Edit for the host’s workflow
Check whether the host already has an intake form or preferred preparation format. Use it instead of creating extra documents they must reconcile. If you send a separate brief, keep it skimmable and ensure the links work. Ask before attaching a large media folder.
Run a simple test: give the page to someone unfamiliar with your work and allow one minute to read it. Can they introduce you correctly, identify a useful conversation angle, and find the recording contact? If not, remove low-priority biography details and sharpen the headings. A strong brief saves the host preparation time while leaving room for their editorial judgment.