Our Process
Strategic Authority Placement — Not Random Matching. Every step is
designed to position you on the right shows, with the right pitch, at the right
time.
Onboarding & Positioning Analysis
We start with a deep-dive onboarding session to understand your expertise, unique angles, target audience, and business goals. We build a positioning blueprint that guides every pitch we write. Duration: Week 1 · Output: Positioning Brief + ICP Profile
Step 01
Target Podcast Research (Manual)
Our team manually researches and identifies podcasts whose audience, size, niche, and host style align with your authority. No algorithm, no automation — just human judgment and strategic criteria. Output: Curated list of 20–40 target shows per month
Step 02
Custom Pitch Crafting
For each show, we write a personalized pitch that speaks to the host's audience, references specific episodes, and frames you as the obvious guest — not just another expert in the inbox. Output: Bespoke pitch per show, reviewed before sending
Step 03
Personalized Outreach
Pitches are sent from a professional, warmed-up email domain with your name and positioning front and center. We respect hosts' inboxes and never send mass blasts. Output: Personalized outreach to all target shows
Step 04
Follow-up & Booking Coordination
Most bookings happen on the follow-up. We run a strategic multi-touch sequence, handle all replies, coordinate schedules, and confirm bookings — so your calendar is managed for you. Output: Confirmed interview bookings + scheduling confirmations
Step 05
Monthly Reporting & Optimization
At the end of each month, you receive a full report: shows pitched, replies received, bookings confirmed, and strategy notes. We use this data to continuously sharpen our approach. Output: Monthly performance report + next-month strategy
Step 06
Your Monthly Deliverables
Every month as an active client, you receive:
- Curated target podcast list (20–40 shows)
- Multi-touch follow-up sequences
- Inbox response management
- Personalized outreach pitches for each show
- Booking confirmations & scheduling
- Monthly performance report
Our Outreach Principles
We built this agency on the outreach practices we wish we’d seen from day one.
No Spam
Every pitch is individually researched and crafted. We never send mass emails or copy-paste templates. Hosts notice — and respond.
No Paid Placement
We do not pay podcast hosts for interviews. Bookings are earned through strategic, merit-based outreach. Period.
Manual Research Only
Our research team manually identifies and vets every show on your list. No AI scraping, no automated matching, no shortcuts.