Practical thinking for finding the right podcasts, pitching with purpose, showing up well and making the most of every interview.
A useful promotion plan gives every published interview a clear audience, message, owner, and next step. Here is a practical way to prepare without creating unnecessary work for your team.
Read the articleYou do not need a memorized script to be a useful guest. Use this focused preparation session to understand the listener, choose your examples, and arrive ready for a real conversation.
Read the articleA show can cover your subject and still reach the wrong listeners. Use a practical audience-fit review to decide whether your guest has something genuinely useful to contribute.
Read the articleA useful campaign begins with a business decision, not a spreadsheet of shows. Define who you want to reach, what you can teach, and what should happen after an interview.
Read the articleTell us what you do, who you help, and where you want to go.
